Which term best describes commercial transactions between businesses?

Which term best describes commercial transactions between businesses?

• A. B2C
• B. Content
• C. B2B
• D. App

Answer: (C)

Transactions between businesses involve buyers and sellers who are both organizations, often engaging in negotiated terms, volume pricing, and longer sales cycles. This is captured by the term B2B, or business-to-business, which describes sales from one company to another—such as a manufacturer supplying parts to a retailer or a software vendor licensing to a corporation. In contrast, business-to-consumer describes sales to individual shoppers, content isn’t a transaction model, and an app is a product rather than the market approach. Therefore, the term that best describes commercial transactions between businesses is B2B.

Transactions between businesses involve buyers and sellers who are both organizations, often engaging in negotiated terms, volume pricing, and longer sales cycles. This is captured by the term B2B, or business-to-business, which describes sales from one company to another—such as a manufacturer supplying parts to a retailer or a software vendor licensing to a corporation. In contrast, business-to-consumer describes sales to individual shoppers, content isn’t a transaction model, and an app is a product rather than the market approach. Therefore, the term that best describes commercial transactions between businesses is B2B.