Which statement best identifies a resource-related drawback of social customer care?

Which statement best identifies a resource-related drawback of social customer care?

• A. People often ignore social channel inquiries
• B. Social media reduces staffing needs
• C. Resourcing of social customer care can be difficult
• D. Social media guarantees faster resolution

Answer: (C)

Resource management for social customer care is a key challenge because social channels require real-time monitoring, swift responses, and the ability to scale staffing during volume spikes across multiple platforms. Planning coverage, training agents, and funding the right tools can be complex and costly, making resourcing itself a real drawback. That’s why describing resourcing as difficult best captures the resource-related hurdle. The other statements describe engagement or speed outcomes rather than the core resource issue: inquiries may be ignored, social media doesn’t inherently reduce staffing needs, and faster resolution isn’t guaranteed.

Resource management for social customer care is a key challenge because social channels require real-time monitoring, swift responses, and the ability to scale staffing during volume spikes across multiple platforms. Planning coverage, training agents, and funding the right tools can be complex and costly, making resourcing itself a real drawback. That’s why describing resourcing as difficult best captures the resource-related hurdle. The other statements describe engagement or speed outcomes rather than the core resource issue: inquiries may be ignored, social media doesn’t inherently reduce staffing needs, and faster resolution isn’t guaranteed.