Which outcome describes a negative user experience?

Which outcome describes a negative user experience?

• A. Users will happily revisit and recommend the site
• B. Users will not return and tell others about the experience
• C. Users will sign up for premium access
• D. Users will spend more time on site

Answer: (B)

A negative user experience leads to disengagement and negative word-of-mouth. When a site or app fails to meet expectations, users are likely to not return and to tell others about the poor experience, which harms both retention and reputation. That combination—not coming back and sharing the dissatisfaction—best signals a truly negative experience. In contrast, returning and recommending the site indicates satisfaction and advocacy; signing up for premium suggests perceived value and commitment; spending more time on the site can indicate engagement unless it’s due to frustration, but generally it’s not a negative outcome.

A negative user experience leads to disengagement and negative word-of-mouth. When a site or app fails to meet expectations, users are likely to not return and to tell others about the poor experience, which harms both retention and reputation. That combination—not coming back and sharing the dissatisfaction—best signals a truly negative experience.

In contrast, returning and recommending the site indicates satisfaction and advocacy; signing up for premium suggests perceived value and commitment; spending more time on the site can indicate engagement unless it’s due to frustration, but generally it’s not a negative outcome.