What does CVR stand for and measure?

What does CVR stand for and measure?

• A. Cost per View
• B. Cumulative View Rate
• C. Conversion Rate
• D. Click Value Ratio

Answer: (C)

CVR stands for Conversion Rate and measures the proportion of conversions out of the total number of clicks. It’s calculated by dividing conversions by clicks and expressing the result as a percentage. This tells you how effectively your traffic is turning into the desired action, like a purchase or sign-up. A higher CVR means a larger share of those who clicked completed the goal, while a lower CVR points to friction somewhere in the funnel. For example, 20 conversions from 200 clicks yield a CVR of 10%. This concept is different from cost per view (cost relative to views), cumulative view rate (a different view-based metric), or a non-standard metric like click value ratio.